26 Coca-Cola bottle
In 1914 the Coca-Cola Company was flooded with look-alike competitors. They requested design proposals for their product: a “bottle so distinct that you would recognize it by feel in the dark or lying broken on the ground.” It became a classic example of design patents for law students.
27. Coca-Cola Freestyle machines send data to Coke’s headquarters to help inform them whether beverage flavors should be recalled, discontinued, or created.
28. Coca-Cola was originally marketed for whites, while Pepsi was marketed for blacks.
29. In 2000, Coca-Cola launched a campaign against water called H2NO, in which the program taught waiters how to use “suggestive selling techniques” to offer a variety of alternative beverages when diners asked for water.
30. Coca-cola was so widely used as a spermicidal douche – primarily in the 1950s and 60s America – that multiple scientific studies have been undertaken to disprove its contraceptive ability.
