Decoding Logos: 30 Facts About the Stories of Famous Logos

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1Bacardi

Bacardi

The Mexican free-tailed bat is featured as Bacardi's logo because it pollinates sugar cane and protects it from insects.


2. The Xbox logo went with the color green because the original designer only had that one color marker left after others stole the rest at Microsoft.


3. The Eskimo logo on Alaskan Airlines planes is Chester Seveck, a reindeer herder who for years greeted tourists getting off the plane at Kotzebue, Alaska.


4. The Cadillac logo came from the crest of the founder of Detroit, Le Sieur Antoine de la Mothe Cadillac.


5. McDonald’s considered changing its logo in 1960, but American psychologist Louis Cheskin argued for the company to keep the logo because, in Freudian terms, the logo symbolized a “mother’s nourishing breasts.”


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6Cisco

Cisco

The Cisco logo is the Golden Gate bridge and "Cisco" is short for "San Francisco"


7. There is a cryptocurrency named Dogecoin with the face of a Shiba Inu as it’s logo. It was made as joke in 2013 but is now worth of over $4 billion in market value (as of Jan 2021).


8. In 1992, a graphics artist named Jennifer Joseph was hired as the model for the Columbia Pictures logo which is still in use today.


9. The Danish King Harald Blatand ate so many blueberries that his teeth stained blue. "Bluetooth" is named after him because of his ability to unite warring Scandinavian factions, just as Bluetooth unites wireless devices. The Bluetooth logo is also a combination of the King Harald’s runic initials.


10. Drogheda United FC, a small Irish football team, has a logo based on, and in gratitude to, the Ottoman Empire. The Ottomans secretly smuggled food into Drogheda during the Great Famine.


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11Anarchist

Anarchist

The Anarchist logo is the mixture of "A" for anarkhia "without ruler/authority" and "O" for "order and organization". Which is a reference to Pierre-Joseph Proudhon's quote "as man seeks justice in equality, so society seeks order in anarchy."


12. The meaning behind Apple logo isn’t actually meant to pay tribute to Alan Turing. The size of the bite showed that the shape was an apple, not a cherry or any vaguely round fruit. However, when Stephen Fry once asked Steve Jobs if the logo was based on Turing, he replied, “God, we wish it were.”


13. Michael Jordan's "Jumpman" logo is actually a silhouette of a photograph of Michael Jordan performing a ballet move, not an actual dunk.


14. The bird in the Twitter logo is named "Larry" after NBA legend Larry Bird.


15. Pepsi spent millions of dollars on a logo redesign in 2009. The three different colored sections are supposed to resemble the U.S flag. The colors are supposed to represent the earth's magnetic fields, feng shui, and the theory of relativity. It also has references to the Mona Lisa.


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16Lamborghini

Lamborghini

Ferruccio Lamborghini, the founder of Lamborghini cars, was fascinated with Spanish culture. Nearly every car is named after a Spanish word, the majority of them deriving from the name of famous bulls that killed a matador in a bullfight. This is also why their logo is a charging bull.


17. Television channel Al Jazeera means peninsula and their logo is meant to represent a drop of water.


18. The FedEx logo contains a hidden (subliminal) arrow shape in the negative space between the 'E' and the 'X'.


19. Wawa in Ojibwe means 'wild goose', which explains why there's a flying goose in the Wawa corporate logo.


20. The Star Fleet logo (from Star Trek) is based on the delta symbol. The symbol was first used as early as 1942 by the U.S. Army Air Forces and was used in early Air Force space organization emblems dating back to 1961.


21Portland Trailblazers

Portland Trailblazers

Portland Trailblazers’ logo is a modern graphic interpretation of the game of basketball, with five players from one side playing against five players from another.


22. The Automobile company Holden's logo is based on a prehistoric fable where lions were observed rolling stones which gave rise to the invention of the wheel.


23. The Macy's department store red star logo was inspired by a tattoo that the company's founder had gotten during a sailing trip when he was 15.


24. Rolling Stones' "licking" logo was based on the trademark posture of Kali, an Indian Goddess of death.


25. Even though Mozilla Firefox's logo is a fox, its name comes from another word for a red panda (Firefox).

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