Behind the Branding: 45 Surprising Facts about Famous Logos

Michael Jordan's "Jumpman" logo is actually a silhouette of a photograph of Michael Jordan performing a ballet move, not an actual dunk.

27. The bird in the Twitter logo is named "Larry" after NBA legend Larry Bird.

28. Pepsi spent millions of dollars on a logo redesign in 2009. The three different colored sections are supposed to resemble the U.S flag. The colors are supposed to represent the earth's magnetic fields, feng shui, and the theory of relativity. It also has references to the Mona Lisa.

29. Ferruccio Lamborghini, the founder of Lamborghini cars, was fascinated with Spanish culture. Nearly every car is named after a Spanish word, the majority of them deriving from the name of famous bulls that killed a matador in a bullfight. This is also why their logo is a charging bull.

30. Television channel Al Jazeera means peninsula and their logo is meant to represent a drop of water.

The FedEx logo contains a hidden (subliminal) arrow shape in the negative space between the 'E' and the 'X'.

32. Wawa in Ojibwe means 'wild goose', which explains why there's a flying goose in the Wawa corporate logo.

33. The Star Fleet logo (from Star Trek) is based on the delta symbol. The symbol was first used as early as 1942 by the U.S. Army Air Forces and was used in early Air Force space organization emblems dating back to 1961.

34. Portland Trailblazers’ logo is a modern graphic interpretation of the game of basketball, with five players from one side playing against five players from another.

35. The Automobile company Holden's logo is based on a prehistoric fable where lions were observed rolling stones which gave rise to the invention of the wheel.

The Macy's department store red star logo was inspired by a tattoo that the company's founder had gotten during a sailing trip when he was 15.

37. Rolling Stones' "licking" logo was based on the trademark posture of Kali, an Indian Goddess of death.

38. Even though Mozilla Firefox's logo is a fox, its name comes from another word for a red panda (Firefox).

39. The Mitsubishi logo is based on the literal translation of the words in Japanese. Mitsubishi translates to "three diamonds."

40. The Facebook logo is blue because Mark Zuckerberg was colourblind to red and green, so blue was the richest colour to him.

AMD’s Ryzen logo has an ensō, a circle that is hand-drawn in one or two uninhibited brushstrokes to express a moment when the mind is free to let the body create a.ka. Zen.

42. The Clothing company, the Fruit of the Loom logo's never had a cornucopia in it, and people remembering it wrongly is just another example of the Mandela effect.

43. NBC introduced its multicolored peacock logo in 1956 to entice people to buy color TVs manufactured by RCA, which owned the network.

44. Most fast-food restaurants use red and yellow in their logos because red triggers stimulation, appetite, and hunger. While yellow triggers feelings of happiness and friendliness.

45. Milwaukee baseball team, the old Brewers logo was a ball and glove and the letters M & B.