Japanese people traditionally eat at KFC restaurants for Christmas dinner. This tradition is so popular that customers must place their Christmas orders 2 months in advance. This all started with the Japanese marketing campaign in 1974 called “Kurisumasu ni wa kentakkii!” or Kentucky for Christmas! Now over 3.6 million Japanese families eat KFC chicken on Christmas every year.
32I Love Bees
In 2004, American video game developer company Bungie started a viral marketing campaign called I Love Bees which had participants from all over the world answering pay phones found by decoding GPS coordinates and times from the website. Hundreds participated, and not a single phone call was missed.
33Torches of freedom
To get women to smoke cigarettes in the 1920s, tobacco companies devised a campaign of equating cigarettes as "torches of freedom." The campaign helped women smoking jump from 5% in 1923 to 18.1% in 1935.
“Corinthian leather” has no relationship to Corinth, and doesn't really have any meaning it all. It is a marketing term created by the Bozell (Advertising) Agency for a 1974 Chrysler ad campaign.
Following “Dunk-a-roos” being discontinued in the United States in 2012, General Mills in 2016 encouraged Canadians traveling to the United States to bring the snack to Americans who wanted it in a campaign called "Smugglaroos", as the product still remains in production in Canada.
36Pledge of Allegiance
The Pledge of Allegiance was created as part of a youth magazine’s marketing campaign to sell flags to public schools and magazines to students.
“Casual Friday” is the product of a guerrilla marketing campaign by Levis' new khakis brand, Dockers during the early 90s recession.
38Coca-Cola and Pepsi
Pepsi's progressive president in the 1940s led a marketing campaign that put African Americans in a positive light, cornering an untapped market and taking advantage of Coca-Cola's hesitance to hire black workers.
39Ring of Fire
Johnny Cash’s estate once had to turn down an ad campaign to use Ring of Fire for hemorrhoid-relief medication.