1Fiji Water
Fiji Water once ran an ad campaign stating "The label says Fiji because it's not bottled in Cleveland". The city of Cleaveland responded by testing both Fiji water and their own tap water. They found 6.3 micrograms of arsenic in Fiji water, and none on their own.
2Orange juice
We pair orange juice with breakfast due to a marketing campaign by Albert Lasker (known for Lucky Strike) to save the struggling citrus industry. He convinced American housewives not only to buy oranges, but to make juice with them by hand, and to buy the juicers needed to make it.
3The Noid
In the 1980s, Dominos Pizza had a campaign centered around "The Noid". It was discontinued in 1989 after a mentally ill man named Kenneth Noid took Dominos Pizza workers hostage after he thought the ads were a personal attack on him.
4Dunkin’ Donuts
In 2012, Dunkin’ Donuts launched an ad campaign in Seoul, Korea where scent spray devices installed on buses would release a fragrant coffee aroma when triggered by the sound of the DD radio jingle. The campaign reached more than 350,000 people, and sales near the bus stop increased by 29%.
5Engagement Ring
The diamond engagement ring fever was invented by an ad campaign in the 1930s. Before that few Americans proposed with the precious stone, and the price of diamond was falling.
6M&Ms
In 2006, M&Ms created an ad campaign offering 2 million dark chocolate M&Ms for the one who returns "The Scream" (a famous painting that was stolen just two years prior in Norway). Just days after the campaign, the painting was found by the Norwegian Police.
7Burger King
In 2009, Burger King launched a campaign that if you unfriended 10 friends on Facebook you were entitled to a free whopper. The ex-friend would receive a message explaining that their friendship was less valuable than a whopper.
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8Breakfast
Breakfast wasn’t regarded as the most important meal of the day until an aggressive marketing campaign by General Mills in 1944. They would hand out leaflets to grocery store shoppers urging them to eat breakfast, while similar ads would play on the radio.
9I Want My MTV
MTV would have folded in 1983 if Mick Jagger hadn't agreed to say, "I Want My MTV" in front of a camera and allowed it to be used in MTV's iconic "I Want My MTV" ad campaign. That ad campaign saved the network from ruin.
10Live Better Electrically
The “Live Better Electrically” Gold Medallion program was one of the most effective marketing campaigns of all time. As the cost of electricity decreased in the 1950s, General Electric and Westinghouse sponsored a marketing campaign to promote electric appliances. Medallions were awarded to electrified homes.
