In April 2014, Spider-Man producer Avi Arad dismissed the idea of putting Spider-Man in The Avengers and said it would only happen “when we’ve run out of ideas.” At that point, Sony was still trying to build its own Spider-Man universe around The Amazing Spider-Man films and publicly treated an Avengers crossover like a creative surrender. Then, in February 2015, Sony and Marvel announced a deal that would bring Spider-Man into the Marvel Cinematic Universe after all.
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