Bionicle Kept Lego From Bankruptcy

Lego was flirting with bankruptcy in 2003, and one toy line stood between the company and collapse: Bionicle. The buildable action figures accounted for 25% of Lego's revenue and all of its profits that year. Without Bionicle's sales and profits in 2003 and 2004, Lego historian David Robertson said, the company would not have survived.

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