Charles Shaw Name Cost $27,000

In 1995, American winemaker Fred Franzia's Bronco Wine Company bought the Charles Shaw name from a bankrupt winery for just $27,000. Seven years later, Franzia turned it into the $1.99 Trader Joe's wine that customers nicknamed "Two Buck Chuck." When asked how he could sell wine for about the price of bottled water, Franzia replied, "They're overcharging for the water. Don't you get it?"

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