La Cabina Forced Telefonica Reassurance

The 1972 Spanish film "La Cabina," in which a man becomes trapped inside a phone booth, frightened Spaniards so badly that some callers kept booth doors open while using them. Telefónica responded by hiring the film's lead, Spanish actor José Luis López Vázquez, to recreate the situation in a commercial. This time, he exited the booth without incident, assuring viewers that Telefónica's phone booths were safe.

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