Pillsbury Renamed British Baking

In the United States, "The Great British Bake Off" had to change its name to "The Great British Baking Show" because Pillsbury owned trademark rights around "Bake Off" there. That name change did not just affect promos and listings, it forced the show’s team to keep scrubbing "Bake Off" branding out of the actual episodes shown to American viewers. It even included visual effects to alter the wording on the winner’s trophy.

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