Hitchcock Psycho First Strict Showtimes

In 1960, Alfred Hitchcock turned Psycho into the first Hollywood film to demand strict theatrical showtimes and no late admissions. Terrified that spoilers would ruin the suspense, he bought up as many copies of the original novel as he could to keep the plot secret. For the first time in Hollywood exhibition, he insisted cinemas schedule specific screening times, sell tickets for those exact showings, and refuse entry once the film started.

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