After "F*ck It (I Don't Want You Back)" by Eamon went number one in the UK, a woman calling herself Frankee pretended to be his ex and recorded the answer song "F.U.R.B. (F*ck You Right Back)." Her track reused his melody and lyrics as a direct response, and it quickly climbed the same chart. "F.U.R.B." then replaced Eamon at number one in the UK, and Eamon later admitted he went along with the false ex-girlfriend story because he thought the feud narrative was good publicity.
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