Champagne Name Ban In Switzerland

People in the Swiss town of Champagne can't use their own town's name on products. In 2008, a Switzerland–EU deal on protected geographic names left "Champagne" reserved for the French wine region, blocking the Vaud village from labeling its goods with that word. Local producers rebranded and petitioned for an exception, but French opposition remained firm. The result is a town that must sell its wares without the very name that shaped its identity.

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