KFC's "Eat Your Fingers" Blunder

KFC's

When Kentucky Fried Chicken entered the Chinese market in the 1980s, its slogan "It's finger-lickin' good!" was mistranslated as "Eat your fingers off." The blunder was quickly corrected, but it became one of the most cited examples of early marketing mistranslations. Despite the rocky start, KFC went on to become one of the most successful fast-food chains in China.

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