Nike's 1998 Shoe Recall

In 1997, Nike recalled 38,000 pairs of its "Air" line sneakers-sold in predominantly Muslim markets-after the stylized flame-like "Air" logo was found to resemble the Arabic script for Allah, sparking offense and pressure from CAIR. Nike issued an apology, discontinued the design, redirected remaining stock away from sensitive regions, donated $50,000 to an Islamic elementary school, and avoided a threatened global boycott through this swift action.

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