Outkast Briefly Revived Bankrupt Polaroid

After declaring bankruptcy in 2001, Polaroid received an unexpected image boost from American hip-hop duo Outkast's 2003 hit "Hey Ya!" and its lyric "shake it like a Polaroid picture." The company capitalized on the craze by sponsoring Outkast parties, distributing cameras, and arranging for the duo to hold them during performances. Although the song temporarily revived Polaroid's fading public image, the company later stopped selling its original cameras and film and entered bankruptcy again in 2008.

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