Toy Story Rescued Ohio Art

In 1995, Ohio Art's Etch A Sketch appeared for 12 seconds in Pixar's Toy Story, and demand rose enough to force its production line into overtime. The cameo rescued the company from bankruptcy, but another financial crisis arrived in 1999, when canceled orders brought it closer to bankruptcy. Ohio Art then agreed to another appearance in Toy Story 2, where the toy remained onscreen for 45 seconds. Sales jumped 20 percent, and that second appearance saved the company.

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