Alitalia Fare Typo Cost Millions

In 2006, Italian airline Alitalia accidentally advertised a business-class ticket from Toronto to Cyprus for $39 instead of $3,900. More than 2,000 people booked before the airline noticed, and customer backlash pushed Alitalia to honor every ticket. The typo reportedly cost the company $7.2 million. It did not cause Alitalia's bankruptcy by itself, but it became one more expensive blunder during decades of financial trouble that ended with the airline's final flight in 2021.

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