Yao Ming Opposes Shark Trade

Yao Ming Opposes Shark Trade

In 2013, an iResearch survey of 1,568 Chinese respondents found that 91% supported a nationwide ban on the shark fin trade. Retired Chinese basketball star Yao Ming had joined conservation group WildAid in a highly visible campaign to reduce demand for shark fin soup. The campaign helped connect consumption of the dish with the killing of sharks and shift public opinion against the trade.

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