Columbus Became America's Fast-Food Laboratory

Columbus, Ohio, has served for decades as one of America's leading test markets, especially for fast food. Companies favor Central Ohio because it places urban, suburban, and rural communities close together while offering relative affordability, a strong economy, several industries, and a diverse population. Local companies Wendy's and White Castle helped establish the practice, while Burger King, Taco Bell, Chipotle, and other chains later tested new products and concepts there. Restaurant executives say a product that performs well in Columbus will often appeal across much of the United States.

Previous Fact Next Fact