Victorinox Sales Collapsed After 9/11

Victorinox lost over 40% of its business after the 9/11 attacks led airlines to prohibit sharp objects aboard aircraft. Swiss Army knives had been staples in airport duty-free shops and on flights, but airports suddenly returned vast quantities of unsold knives. Victorinox avoided layoffs by lending employees to nearby businesses and expanding its focus on household knives, watches, and luggage.

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