Pizza Hut Lost Slogan Lawsuit

In August 1998, Pizza Hut sued rival restaurant chain Papa John's, claiming that its slogan "Better Ingredients. Better Pizza." and ingredient-comparison advertisements amounted to false advertising. A jury sided with Pizza Hut in 1999, and a federal judge awarded it $467,619.75 for corrective advertising and ordered Papa John's to stop using the slogan. In 2000, the Fifth Circuit reversed the ruling, calling the slogan non-actionable advertising puffery and finding that Pizza Hut had not shown it affected customers' purchasing decisions.

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