Chewy Vuiton Defeats Louis Vuitton

In 2002, French luxury fashion house Louis Vuitton sued pet-product company Haute Diggity Dog over its "Chewy Vuiton" plush chew toys, which resembled miniature Louis Vuitton handbags. Louis Vuitton alleged trademark infringement, trademark dilution, and copyright infringement, while Haute Diggity Dog defended the toys as parodies. In 2007, the US Court of Appeals affirmed judgment for Haute Diggity Dog, ruling that the obvious parody was unlikely to confuse consumers, dilute Louis Vuitton's trademarks, or infringe its copyright.

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