Monster Energy Forces Ubisoft's Rename

Monster Energy, launched in 2002, has filed more than 130 trademark objections involving the word "Monster," including lawsuits connected to Pokemon, which began in 1996, and Capcom's Monster Hunter franchise. In April 2020, the company opposed Ubisoft's application to trademark Gods & Monsters, claiming that the title could create confusion because Monster Energy operated within the gaming market. Ubisoft later renamed the game Immortals Fenyx Rising.

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