Pepsi Car-Contest Winner Gets Sued

In 2002, Pepsi ran a car contest in Novosibirsk, Russia, where customers who bought a bottle could choose a key and try to open a car, which, if they guessed right, they could win. One man opened the car, but Pepsi sued him, alleging that he had forced the lock by applying pressure rather than selecting the correct key. The man insisted that he had followed every step of the contest rules.

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