50 Cent Sues Taco Bell

In July 2008, American rapper 50 Cent, whose legal name is Curtis Jackson, sued Taco Bell for $4 million after the chain used his name and persona without permission. Its value-menu campaign urged him to temporarily rename himself "79 Cent," "89 Cent," or "99 Cent" to match the prices of selected menu items. Taco Bell described the promotion as a charitable offer and said it would donate $10,000 to a charity of his choice if he participated. Jackson argued that the campaign exploited his identity for publicity and falsely suggested that he endorsed the company.

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