Häagen-Dazs Lost Scandinavian Marketing Lawsuit

In 1980, American ice cream company Häagen-Dazs sued fellow American brand Frusen Glädjé to stop it from using a "Scandinavian marketing theme." Häagen-Dazs objected to details including Frusen Glädjé's ingredient lists, serving directions, and map of Scandinavia. The U.S. District Court for the Southern District of New York rejected the claim under the legal doctrine of unclean hands. The court found that Häagen-Dazs had also marketed itself as Danish despite having no genuine connection to Denmark or Scandinavia.

Previous Fact Next Fact