In 2017, singer Kylie Minogue won a trademark lawsuit against Kylie Jenner over the name "Kylie." Jenner had applied to register the name for advertising and endorsement services, prompting Minogue's company, KDB, to oppose her application. In its filing, KDB described Minogue as an internationally renowned performer known worldwide simply as Kylie, while dismissing Jenner as a "secondary reality television personality." The U.S. Patent and Trademark Office rejected Jenner's application at that stage.
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