In the 1960s, Dr Pepper pushed a winter sales strategy called Hot Dr Pepper, promoting it when cold-soda sales typically dropped during the holiday season. The company’s own serving suggestion was simple: heat the soda to about 180 degrees in a stovetop saucepan, then pour it over a thin slice of lemon, a Southern curiosity that lingered in some towns until the 80s, long after it faded elsewhere.
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