Hitman Demo Wins James Bond

IO Interactive secured the James Bond game license by pitching with a modded level of their popular Hitman game. For the demo, the team took a Hitman mission, modeled Daniel Craig’s head, and put it on Agent 47’s body to show how their living, detailed spaces could work for a 007 game. According to game director Hakan Abrak, that simple visual swap helped convince the Bond rights holders and eventually led to IO making the next James Bond title.

Previous Fact Next Fact