At a horse race held in 2004 in southwestern Japan, over 13,000 fans placed bets totaling ¥121,751,200 on Haru Urara-nicknamed the "shining star of losers everywhere"-in a bid to back her first win. Her popularity stemmed from her legendary 105 race consecutive losing streak, and many bettors saw wagering on her as a symbolic gesture-using betting tickets as good luck charms or souvenirs rather than expecting a realistic chance to win. Haru Urara finished 10th out of 11, marking her 106th consecutive loss.
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