Neiman Marcus' Exclusive Clientele

Neiman Marcus, the iconic American luxury retail brand, generates 40% of its sales from just 2% of its customers, highlighting its exclusive clientele. Known for its extravagant offerings, the 2015 Neiman Marcus holiday catalog featured a $150,000 motorcycle, which included a two-day ride along the California coast with Keanu Reeves. The brand's 1971 mail-order catalog, nodding to its eclectic history, famously sold two sealed ancient Egyptian coffins. A museum purchased both and was astonished to discover that one of them contained the remarkably well-preserved mummy of Usermontu.

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