LEGO's Kiddicraft Inspiration Story

The British company Kiddicraft produced a building toy in 1947 that served as the inspiration for the first LEGO building blocks. LEGO started selling their redesigned version in 1949. In the late '50s, LEGO contacted Kiddicraft to ask if they objected to LEGO bricks. They did not, and they wished LEGO good luck with them.

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