Wrigley's Soap-Gum Switcheroo Success

Wrigley's Soap-Gum Switcheroo Success

William Wrigley initially offered free baking powder as a gift with his soap, but the powder turned out to be more popular. He then switched to selling the powder and added sticks of gum as a gift. The gum became incredibly popular, forcing him to switch yet again, and his company went on to become the world's leading gum company.

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