Monterey Jack's Cheese Coup

Monterey Jack's Cheese Coup

In 1859, Delos Ashley and David Jack acquired the majority of the California town of Monterey for $1,000. David then unethically evicted their tenants and claimed their products, including Monterey's cheeses. Jack sold these cheeses, which became so popular that his customers referred to them as "Monterey Jack's Cheese."

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