In an attempt to legitimize his rule, Chilean dictator General Augusto Pinochet allowed an open election in 1988, believing the opposition's appearance on TV would be ineffective. However, opposition politician Ricardo Lagos seized the opportunity, challenging Pinochet's regime on live television. The ballot had only one name, Augusto Pinochet, with "yes" or "no" options. Lagos became a symbol of the "No" campaign, which ultimately led to Pinochet's removal from power.
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