George Lucas-Fox Deal

George Lucas-Fox Deal

20th Century Fox was convinced that Star Wars was going to be a flop and therefore agreed to George Lucas’ proposition to forgo an additional $500,000 directing fee in return to keep licensing and merchandising rights of the movie for himself. This decision cost Fox billions and made George Lucas a billionaire.

Previous Fact Next Fact
Categories: CorporationFinance

Latest FactRepublic Video

20 Scary Mental & Psychological Illnesses - Part 1