Heaven's Gate Insurance Policy

The Heaven's Gate cult supported themselves by running a web design company called ‘Higher Source.’ Their clients included the San Diego Polo club and a Christian music store. The cult started when its leader Marshall Applewhite held a talk detailing the arrival of alien visitors. Most attending thought it was a joke but it was convincing enough for some to leave their families and join him. The cult was even covered by an insurance policy that would pay out $1 million per person if they were ever abducted, impregnated, or killed by aliens.