90's Frito-Lay Rebranding

90's Frito-Lay Rebranding

Frito-Lay ran a market research study in the 90s to rebrand Doritos, which resulted in making the corners of the chips rounded so they broke less and produced fewer scraps at the bottom of the bag.

Previous Fact Next Fact
Categories: CorporationFood

Latest FactRepublic Video

20 Scary Mental & Psychological Illnesses - Part 1