Strategic Marketing Excellence Award

Strategic Marketing Excellence Award

In Christmas 2010, the Colombian government covered jungle trees with lights. When FARC guerrillas walked by, the trees lit up and banners asking them to lay down their arms became visible. 331 guerrillas re-entered society and the campaign won an award for strategic marketing excellence.

Previous Fact Next Fact
Categories: FestivalHonor

Latest FactRepublic Video

15 Most Controversial & Costly Blunders in History

Sponsored Links