HeadOn

HeadOn

HeadOn is a homeopathic remedy. As of September 2000, there were two versions of HeadOn available in stores: “ExtraStrength and Migraine.” Chemical analysis of the Migraine formulation has shown that it is made up of wax and three other “active ingredients” which iris versicolor 12× (a toxic flower), white bryony 12× (a toxic vine), and potassium dichromate 6× (a known carcinogen). The “×” notation indicates that the three chemicals have been diluted to 1 part per trillion, 1 part per trillion, and 1 part per million respectively. This amount of dilution is so great that the product has been described as a placebo; with skeptic James Randi calling it a “major medical swindle.” The company can’t prove that it has any effect on headaches, so they can’t mention it doing anything about headaches on the commercial. That left them in a bit of a jam, so they put out commercials that just said “Head On: Apply directly to the forehead.”

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