Dove and Axe

Dove and Axe are owned by the same company, Unilever. One promotes female self-confidence by re-defining beauty while the other advertises itself using highly sexualized images of females. They tell both men and women what they want to hear. While they get to appear to be empowering on the surface when in reality they’re perpetuating the same kind of insecurities as the rest of the beauty industry that keep women buying their products.