Pringles

During the height of the early 2000s carb craze, Pringles wanted to formulate a healthier, “light” version of their crisps. They worked hard to use less fat and shortening but it just didn't work. Without those binding agents, the Pringles just couldn't hold their shape. They were ready to give up when someone in marketing came up with a solution that was equal parts sinister and genius. They were suggested to just make them unhealthier, and that was it. The original formulation was sold as a “light” version, and they purposefully made a less healthy version that was marketed as “regular” Pringles.