Cognitive dissonance

Cognitive dissonance

Cognitive dissonance is perhaps one of the weirdest and most unsettling findings in psychology. It is the idea that we find it hard to hold two contradictory beliefs, so we unconsciously adjust one to make it fit with the other. In the classic study, students found a boring task more interesting if they were paid less to take part. Our unconscious reasons like this: if I didn’t do it for money, then I must have done it because it was interesting. As if by magic, a boring task becomes more interesting because otherwise, I can’t explain my behavior.

Previous Fact Next Fact
Categories: PeopleScience