Santa Claus

The common image of Santa Claus (Father Christmas) as a jolly old man in red robes was not created by The Coca-Cola Company as an advertising gimmick. Despite being historically represented with different characteristics in different colours of robes, Santa Claus had already taken his modern form in popular culture and seen extensive use in other companies' advertisements and other mass media at the time Coca-Cola began using his image in the 1930s.