The Luntz Memo

Pollster and media strategist Frank Luntz wrote a paper on how to effectively wage war on environmental science. After big gains by environmentalists in the 1970s, corporate interests colluded to fight back using propaganda techniques (front groups, public relations, think tanks, etc). Into the 90s their big battle was against the science of global warming, and Luntz basically wrote the playbook for how to deny, obfuscate, spin, and reframe the debate.